Swiss TV Streamer Expands Content Discovery with AI-Generated Highlights
Case study
yallo TV, a leading Swiss streaming service, helps viewers access a wide range of live, replay and on-demand content across devices. As that choice grows, so does the challenge of helping viewers quickly understand what is worth watching.
The service already had a strong answer to that challenge: its editorially created Highlights feature, offering short, curated video previews for shows, movies, and upcoming events such as sports. These clips help viewers get a quick sense of the content before deciding what to watch, shortening time-to-content.
Key figures
yallo TV wanted to extend Highlights across a wider selection of content in their offering, while keeping the quality of the existing experience. That was impossible to achieve through manual editorial workflows alone.
yallo is part of Sunrise, whose Flanker Brands team oversees the service. Already familiar with Media Distillery’s Search & Discovery Suite, yallo turned to us for help expanding the Highlights experience.
The Challenge: Efficiently scaling content discovery
yallo TV’s editorial team produces around 80 Highlights per week for catch-up content and event promos. These previews are an important part of the discovery experience, but creating them manually takes time.
Scaling the feature through manual production alone was not an option, so the yallo TV team sought an automated solution.
The Solution: Auto-generated video previews
Media Distillery’s Search & Discovery Suite auto-generates 200 clips per month for the yallo TV Highlights feature without adding editorial workload. The previews are 15–20 seconds long and spoiler-free. They are available for movies, shows and series in German, French and Italian, and are created in formats suitable for display across all devices, including smart TVs and mobile devices. The solution is seamlessly integrated via Media Distillery’s API, allowing yallo TV to combine both editorial and auto-generated content for a richer, more diverse viewer experience.
The impact
Previews tailored to editorial standards
The strength of the yallo TV use case is that AI-generated previews are not replacing editorial judgement. They are extending it.
yallo TV’s editorial team can scale content discovery without sacrificing quality control. The auto-generated previews increase availability, while the existing editorial Highlights continue to set the benchmark for the viewer experience.
Focus of the collaboration
AI-generated previews are extending editorial control. yallo TV’s editorial team is able to scale content discovery without losing control.
The collaboration between yallo TV and Media Distillery focused on making sure the generated clips met those standards. “We continuously iterate to improve our preview generation, making each clip more representative and engaging for viewers,” explains Media Distillery CEO Roland Sars. “Over several months, we worked with the yallo team to make sure the previews meet the editorial standards set by their team. It is great to see how that collaboration has led to the great clips they can use on a larger scale.”
The Result: More effective content discovery at scale
Highlights of the success achieved
With Media Distillery’s Search & Discovery Suite, yallo TV has expanded the availability of Highlights by 20%.
This means more programmes can be discovered through short, spoiler-free previews.
For yallo TV, it means the Highlights experience can scale more efficiently across more of its catalogue, additional languages and devices.