Media Distillery and Personal extend partnership into league football

Following a successful collaboration on the 2026 World Cup, Media Distillery has expanded its partnership with Argentina’s Personal to deliver automated highlights of all matches in Argentina’s Liga Profesional de Fútbol (LPF).

Auto-generated match summaries and trending topics help Personal create a richer football viewing experience, giving fans new ways to follow favourite teams, players and matches beyond live games.

Personal, formerly known as Telecom Argentina, is one of the country’s leading connectivity and entertainment companies. Its TV and streaming service, Flow, serves around 2 million subscribers.

Media Distillery’s work to automatically summarize LPF games follows the strong consumer approval for the automated highlights we created for all 104 matches in the 2026 World Cup, as well as our support for the Flow platform’s “Tendencias” (trending topics) feature.

Sports Engagement Suite simplifies content creation at scale

With our Sports Engagement Suite, streaming platforms can automatically generate match summaries, highlights, clips of key moments, and surface related “shoulder” content like interviews and analysis.

Fans can catch up on games, jump straight to the action, watch vertically on mobile and social platforms, and discover more of the sports and teams they love. This is all achieved without the need to manually clip and repackage every match

Meet Media Distillery at the DPP Leader’s Briefing in London and the SportsPro Media Summit in Madrid to see these capabilities in action and explore what's possible for your platform.