VodafoneZiggo Deploys Media Distillery to Improve User Experiences and Engagement

  • The Netherlands’ largest multiservice provider VodafoneZiggo has deployed EPG Correction Distillery™ to align EPG schedules with broadcast
  • Now nearly 4 million video subscribers can enjoy a better user experience and higher engagement across VodafoneZiggo’s 40 most popular channels
  • Latest roll-out within the multi-territory partnership with Liberty Global, demonstrating ongoing commitment to delivering the best possible UX across operations, and its continuing trust in Media Distillery

Vodafone Ziggo Deploys Media Distillery to Improve User Experiences and Engagement

Amsterdam, April 25, 2023 – Media Distillery, a leading provider of AI-enabled video analysis solutions for the video entertainment industry, announces that the Netherlands’ largest multiservice provider, VodafoneZiggo, has implemented EPG Correction Distillery™ to improve the user experience for its nearly 4 million video subscribers. VodafoneZiggo is a joint venture between Vodafone Group and Liberty Global.

EPG Correction Distillery was rolled out on the service’s 40 most popular TV channels during the first quarter of 2023. As a result, viewers are secured from missing the start or end of their favorite programmes and can enjoy a more harmonious viewing experience that is similar to OTT experiences. Watching TV content in replay is therefore more enjoyable, while VodafoneZiggo benefits from improved customer satisfaction.

EPG Correction Distillery is fully integrated into Liberty Global’s next-generation Horizon 4 technology platform. This multi-year agreement with VodafoneZiggo is the latest roll-out under the framework partnership between Liberty Global and Media Distillery, established in June 2022. Last year, it was announced that Switzerland’s largest private telecommunications company Sunrise, a wholly owned subsidiary of Liberty Global, implemented Media Distillery’s technology. Telenet, Belgium’s largest provider of cable broadband services, has been relying on Media Distillery technology since 2018. Liberty Global is the majority shareholder in Telenet.

EPG Correction Distillery has become a recognizable trademark of Media Distillery; it resolves one of the most common problems facing super-aggregators and the broader TV industry - namely the discrepancy between the actual and scheduled EPG start and end times of TV shows. By analysing broadcast content in real-time and across multiple channels, EPG Correction Distillery instantly detects the actual start and end times of the programmes, and adjusts the EPG margins accordingly.

VodafoneZiggo also benefits from the partnership between Media Distillery and Gracenote, the content solutions business unit of Nielsen. EPG Correction Distillery is fully integrated with existing EPG schedules, affording operators greater efficiency by way of a single pre-integrated API and enabling users to enjoy better content navigation.

Leo-Geert van den Berg, Director Fixed Network at VodafoneZiggo comments: 

"We always aim to deliver the best possible service, and provide innovative and engaging video experiences to our customers. EPG inaccuracy is one of the most reported complaints from our viewers, and Media Distillery solves this issue. We are excited about the cooperation and look forward to further innovating together in the future.”

Chris van der Linden, Director of Entertainment Platforms at Liberty Global, said,

“Media Distillery’s technology is a great example of how the latest innovations in AI can improve TV viewing experiences and increase customers’ satisfaction with our entertainment platform. With our most recent deployment at VodafoneZiggo, we continue to leverage and expand our partnership with Media Distillery.”


Roland Sars
, CEO of Media Distillery comments: 

"We are proud that VodafoneZiggo has selected Media Distillery and happy that we’re positively impacting the UX of nearly 4 million Dutch viewers. The wide adoption of EPG Correction Distillery by Liberty Global’s operating companies signifies the strong trust among video service providers in our ability to transform the TV viewing experience with our technology.”

The award-winning Media Distillery system uses Deep Content Understanding™ to automatically identify and label features in audiovisual media. TV service providers can leverage this to enhance the presentation of programmes and deliver better viewing experiences. Over 30 million homes worldwide are enjoying superior UX thanks to Media Distillery technology, whose customer base includes major operators such as Vodafone, Altice, Liberty Global, NOS and VTR Chile.

About VodafoneZiggo

VodafoneZiggo is a leading Dutch company that provides fixed, mobile and integrated communication and entertainment services to consumers and businesses. As of June 30, 2022, we have approximately 5,5 million mobile, nearly 4 million TV, over 3 million fixed broadband internet and almost 2 million fixed telephony subscriptions. VodafoneZiggo is a joint venture by Liberty Global, the largest international TV and broadband internet company, and Vodafone Group, one of the world’s largest telecommunication companies. For more information, go to www.vodafoneziggo.nl.

April 24, 2023