"See, love, stay - Next Generation Content Engagement"

How can TV operators encourage viewers to see, love and stay with their TV services? Helping viewers to find the right content is highly important, but we should not forget that time also plays a key role. The goal is to make sure that viewers spend more time viewing and less time browsing, but how to do so? Easy to navigate UIs, on-spot recommendations, appealing images, new content formats and a lot more.

By truly understanding video content, the hidden gems that TV operators are not aware of having can be brought up to the surface, proving that any UI and UX improvement starts from good-quality metadata. In this online discussion, we looked beyond the content offer towards discovery and UX designs that help to find relevant content faster, enabling longer engagement and viewers' retention.

Speakers:

• Rahul Yadav, Chief Technology & Digital Officer, TV 2 Danmark 
• Brijita Brjuhhanov , TV Development Team Lead, Elisa 
• Patrick Vos, CEO, Zappware
• Martin Prins, Head of Product, Media Distillery

Moderator: 

Janet Greco