Catch-up and replay services typically rely on the Electronic Program Guide (EPG) for recording programs. However, the actual start and end of TV programs are often not in line with the EPG, which leads to viewers missing the beginning of a program or being forced to watch part of the previous commercial break or program. Overall, this results in a poor user experience: recordings don’t correspond with the real start and stop of the program, causing user frustration and high churn rates.
As 35% of catch-up viewing happens within 15 mins after the program starts, having correct start- and end- times in place as soon as possible is key to ensure users’ satisfaction and engagement. Our solution provides real-time adjustments by correcting the misalignment between the scheduled and the actual air times of TV programs and commercial breaks for any channel - catch-up viewers can already have accurate start times when the program is still airing.
Make sure to offer an optimal experience similar to that of popular on-demand services.
It just takes about 20 seconds between detecting the start and end times of programs and their respective ad breaks and you being able to use it.
Cut on both storage and editorial costs and reduce the time to market - no dependencies on additional broadcaster metadata.
With our solution you can see a 20% increase in the usage of catch-up TV, allowing subscribers to enjoy their favourite programmes from the very beginning and delivering a harmonious viewing experience.
Moreover, EPG Correction™ provides binge-watch capabilities such as recommendations or 'watch the next episode' at the end of a video.
